Request for Proposal
Should you have any questions regarding this RFP, please send them to the email address above.
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High-Level Project Summary
The core function of the new website will be marketing our firm.
The website will be organized as a a single destination.
The website will be centrally controlled and updated.
The website is currently live and functional.
The current website will continue to use its current Content Management System.
As part of this partnership, we will expect our Partner to work with us to identify areas of improvement, and to make suggestions based on past experience.
Strategy & Planning
The project will start with a strategic planning phase.
Design & Branding Requirements
To meet our design requirements, we expect our Partner to provide design services
The design partner will take the findings of the Strategy Phase and progressively create an attractive, modern design for the website.
We have existing brand resources and a style guide.
The Partner will work with existing brand assets, as defined in our style guide, to guide the design process.
Please outline your design approach, and typical processes and artifacts that might be produced:
- Sketching and whiteboard sessions.
- Wireframe development.
- Low-resolution interactive prototype designs in a prototyping tool like InVision, Framer, Adobe XD.
- Higher-resolution final visual and interactive designs.
Please also identify how design feedback will be gathered.
Backend & CMS
The platform will feature a Content Management System, or CMS. We will need a new CMS.
The website will use the default search built into our CMS.
- Please outline how your firm approaches would create a compelling search experience.
We seek the following features:
Please describe your approach to authentication and login, as well as your recommendations given the above requirements.
Site Taxonomy & Content Strategy
Our content will be partially migrated.
Please describe your overall approach to creating useful site taxonomies and structure, and how you will ensure that the site is easy to use and that content can be discovered.
Front-End & User Experience
The core platform will be exposed as HTML+CSS web pages
- The web pages that are produced by the CMS should be built using clean, semantically valid HTML and CSS.
- The site should be responsive and adapt to different sizes.
- We expect our users to be primarily on mobile devices.
- The full front-end experience should be available on modern desktop browsers.
- HTML pages should be highly responsive and work at multiple screen resolutions and on multiple platforms, including small phones, small and large tablets, laptops, and desktop screens.
The site does not require e-commerce platform.
Analytics, Integrations, Marketing & SEO
The site will include a common analytics platform. We prefer Google Analytics.
The site should also support:
We plan to integrate with third-party marketing automation platforms.
Please describe any relevant experience or best practices around integrating third-party APIs.
We plan to market the site using third-party platforms.
It is our goal for the site to have prominent placement in search results.
Please describe your strategy for maintaining SEO rankings with a new platform.
The website will integrate with third-party SEO platforms, like Moz or BrightEdge.
Please describe your overall strategy for implementing an SEO strategy.
We will syndicate to:
Content on the site will be made available in English.
The site will not feature advertising/native content.
We will require:
Launch & Post-Launch Support
Please briefly describe an ideal launch for this product.
We expect to manage support in-house.
Please provide basic information about your firm including:
Cadence, Communication, and Process
Please describe the process you use to develop software, i.e. agile, continuous integration, etc.
- How are issues/challenges raised with clients?
- How is scope managed?
- How are change orders managed?
Please describe the process you use to communicate with clients about progress. We would prefer an open conversation channel, i.e. Slack.
Will we have a primary point of contact? What role will that person have?
Outsourcing & Subcontracting
We are planning to work with a single Partner.
Please describe where and when your firm uses overseas labor, and how communication is managed between your firm, the overseas employees/partner, and with clients.
Please describe any subcontracting relationships you would expect to enter into in order to meet the requirements of this RFP.
Please provide any examples of relevant work, including case studies, testimonials, or related materials that demonstrate expertise at solving
Team & Costs
Please describe the team roles of the people on this project.
Please outline the structure of the team for this project.
Please outline all costs associated with the project.
Please describe the basic fee structure used by your firm.
We would prefer a delivery-based billing structure for this project.